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ponstel s Why do universities behave in this way? Just as individual academics respond, however slowly, to incentives, so does university management. For many years now government has strongly incentivised research, and in response many universities have shifted their emphases towards research and away from teaching. Recent complaints from politicians, calling for a cultural change towards teaching, are disingenuous: if the government wants teaching to take priority over research in our universities then the solution is in its hands.